Moving the HME Industry Forward


We know how important the retail portion of your business is. Cash is king! The revenue generated from incremental sales can dramatically and positively affect your bottom line. Here are some events, sessions, and spots on the show floor you can’t miss!


2018 Innovative Retail Product Awards
Monday, October 15 ⋅ 3:30 pm – 5:00 pm 
Sponsored by: HomeCare magazine

The biannual Innovative HME Retail Product Awards honor HME products that are particularly suited for retail sale. The purpose of the competition is to promote and recognize products that contribute to providers’ bottom lines though cash sales. Entries will be judged on their contribution to the quality of life enhancement they will provide to the users and how well they would work in a retail environment. Products will also be judged on marketing support provided to suppliers, innovation; functionality, quality/durability, aesthetics/style, environmental sustainability, ease of retail set-up, and pricing. Attendees will listen to presentations from the top eight products (selected by panel of judges) and hear a retail panel discussion of these products. They will then cast their vote to crown three winners.



Rise & Retail Breakfast Roundtables
Wednesday, October 17 ⋅ 7:30 am – 9:00 am
Sponsored by: VGM

Come one, Come all! It’s time to fill those tummies and talk retail. At this delightful breakfast attendees will have a chance to fill up on a mouth-watering hearty breakfast AND fill their brains with the active ingredients that make up a successful retail operation. In this lively atmosphere, attendees will rotate between four roundtables to discuss- employee training, marketing, product and merchandising.
advance registration required, see pricing

Customers don’t just appear out of thin air- marketing is a must! At this roundtable, discuss with like-minded attendees the dos and don’ts of marketing. Learn about what innovative marketing tactics are working for your peers and how you can use those ideas to captivate new and already loyal customers.

Employee Training
Employee sales incentives? Training resources? Employee Retention? Best practices training? Insert your question here. Combine brain power with other providers and get solutions to these frequently asked employee training questions.

Time to add sizzle to your inventory! Looking for trending products in the industry? Or strong sellers to add to current product categories? Fire up your questions and investigate what products will spark your sales!

Open the door, step inside, smell the air… All store owners know the satisfying feeling of walking into a well merchandised store. At this roundtable, banter with the best and learn the how-to’s of merchandising.


Retail Spotlight: Hands on with Incremental Sales
Sponsored by: VGM Retail
This area on the expo floor will showcase three popular product categories and the complementary items that can generate additional revenue for your business. Not only can you view these incremental sale items, you can get hands-on and put your merchandising skills to the test! The product categories that will be featured are CPAP, hospital beds, and pain management.


Retail & Cash Sales Conference Sessions

The Medtrade educational program features five sessions devoted to the topic of retail/cash sales. Register for a conference pass in order to attend these sessions.

  • Experience Matters – Build and Grow Your Retail Business Brick by Brick
  • Retail: Caring for Customers Beyond the Barriers of Insurance
  • How to Drive Two Trains at Once
  • Stop Complaining about Amazon. You have the Competitive Advantage.
  • Customers Will Do As They Are Sold!