Moving the HME Industry Forward

Advertising, Marketing, & Sponsorship

Pre & Post Show: Before and after the show, reach thousands of HME/DME buyers through Medtrade.com sponsorships or the Medtrade Monday e-newsletter sponsorships.

At the Show: Maximixe brand impressions with Medtrade’s captive audience of home healthcare providers and suppliers. Stand apart from your competition and get noticed.

Medtrade Connect: Making a great first impression is made easy with Medtrade Connect. Put your brand and product messages out to the thousands of HME/DME industry decision makers before the show begins.

Print Advertising Opportunities

Medtrade Show Dailies
Each morning at the show, attendees read the Show Daily filled with stories and happenings at Medtrade. Capture their attention and draw them straight to your booth by advertising in the must-read news source. Contact Rick Rector at HME News for more information: (207) 846-0600.

Medtrade Show Directory
The show directory is the most read resource at the show. It’s the first thing attendees read when they arrive at the show, it is looked at numerous times during the show and is used for reference after the show! Make an impact each time it is in an attendees hand by advertising in the Medtrade Show Directory. Please contact Jim Bauschka at (678) 904-4441 for more information. View pricing and order form

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Specs

Full Page Bleed
Full Page Non Bleed
Will trim to
7.25” x 9.25”
6.5” x 8.5”
7” x 9”
 
1/2 Horizontal 6.5” x 4.5”
  . 
1/2 Vertical Non Bleed
1/2 Vertical Bleed
Will trim to
3.25” x 8.5”
3.75” x 9.25”
3.5” x 9”
 .
1/4 3.25” x 4.5”
 .
¼ Page Banner Spread
Will trim to
14.5” x 2.25”
14” x 2”
 .
PDF files to be sent as 300 dpi CMYK – hi res

Files are due by September 14. Please send to terri.hill@emeraldexpo.com

Downloads

Maximize the return on your investment by contacting your Medtrade account executive today!

Contact Information

Companies A – S, #
York Schwab, Account Executive
Phone: 770-291-5521
york.schwab@emeraldexpo.com

Companies T-Z
Emily Clay, Account Executive
Phone: 770-291-5439
emily.clay@emeraldexpo.com

Mark Lind, Group Sales Manager
Phone: 770-291-5489
mark.lind@emeraldexpo.com

 

 

 

Medtrade.com Advertising

Attendees rely on the Medtrade website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company’s website in a highly visible position on the official show website.

Ad Unit Size (Pixels) One Month Three Months
Top Banner 728 x 90 $2,500 $2,000/month
Top Side 300 x 250 $1,500 $1,000/month
Bottom Side 300 x 250 $1,000 $750/month
Bottom Banner 728 x 90 $1,000 $750/month
Medtrade Countdown Clock 234 x 60 $1,000 $2,500

Medtrade Monday

This weekly e-newsletter is delivered to approximately 13,000 HME professionals every Monday. This is a year-round opportunity to position your company and products in front of your target audience. Contact your account executive for more information.

Placement #1
Top Leaderboard
Placement #2
Anchor
Size (Pixels) 728×90 728×90
1 Week $2,000/wk. $1,500/wk.
2-4 Weeks $1,700/wk. $1,300/wk.
5-8 Weeks $1,550/wk. $1,200/wk.

View Medtrade Monday 2017 & 2018 open rate statistics.

2018 Averages (through March)
Opt-ins approx. 13,000
Open Rate 24%
Click Rate 4%
Effective Rate 18%
*Industry Benchmarks: Open Rate 14%, Click Rate 1%, Effective Rate 9%

Direct Marketing

Invite your customers and prospects to visit your booth at Medtrade! Promote your brand/products, invite buyers to schedule meetings, visit your booth, order show specials, and buy. Send your message to attendees via email and/or direct mail. For email, your HTML message will be sent to registrants via Medtrade’s email vendor. For mail, please use our turnkey postcard service at medtradedirect.com. Attendees will begin registering at approximately 18 weeks out from event date. Content must be approved by Medtrade Show Management. Dates are limited and are assigned on a first come first served basis.

Investment (email). . . . . . . . . . . . . . . . . . .$2,650
Investment (mail). . . . . . . . . . . . . . . . . . . .$1,250 (does not include cost of creating, printing or mail house services)

Countdown to Medtrade Emails

Leading up to Medtrade, pre-registered attendees will receive four Countdown to Medtrade emails filled with news and information relevant to their upcoming time at the show. Have your logo or banner ad included in these emails with a link to your Medtrade Connect profile where attendees can view your company info, product categories, photos, press releases, and more.

Investment . . . . . . . . . . . . $600 for logo
Investment . . . . . . . . . . . . $1,200 for banner ad; $4,000 for exclusive ad in all four editions.

There’s not much happiness when it comes to audits – unless you’re figuring out how to navigate them. We’re making it fun by giving attendees that opportunity, and a chance to meet with experts at a relaxed networking reception. Sponsor this cocktail, networking, and Q&A trifecta!

Investment . . . . . . . . . . . . . . . . . . .$1,250
Exclusive . . . . . . . . . . . . . . . . . . . .$6,000

Become the sponsor for all attendee badges. Have your name/logo printed on the front of thousands of attendee badges.

Investment . . . . . . . . . . . . . . . . . . .$6,000

Send attendees home on a high note all while leaving a lasting impression! Become a sponsor of the Closing Reception & $5,000 Cash Giveaway and generate traffic to your booth, as well as appear in the directory and attendees’ inboxes. The reception will include food & beverage, and a $5,000 giveaway. Network and engage until the last minute of the show! Learn more about the different levels of sponsorship for this event.

 

With over 50 sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure.

Investment: $1,000

Have your staff pass out promotional materials to all attendees as they enter Medtrade! This is an exclusive opportunity.

Investment: $3,000 per day

These awards, sponsored by HomeCare magazine, honor the best in HME retail products. Products will be reviewed by judges prior to Medtrade, and the top 8 will advance to an onsite judging round. These top 8 products will be presented to attendees in the retail awards conference session, then voting will take place to determine the top 3 winners. Winners are announced first day of expo and will receive award for display in booth as well as post-show media coverage. Entries due September 21st. View rulesentry form, and contract.

Investment: $199

The Medtrade app is a great way to increase your exposure, before, during, and after the show. Attendees will use the app to navigate the show, search for products, exhibitors, speakers, and more. This exclusive sponsorship includes your full screen ad as the app opens, your banner ad on the app’s home page, and your logo on the My Schedule page. Sponsor will also receive recognition in app promotions, logo on website, and logo in show directory.

Investment: $6,500

Showcase your newest products and innovations to attendees as they cast their vote for Providers’ Choice awards. If you have a new product and aren’t in this pavilion, you’re missing exposure–99% of attendees will visit the New Product Pavilion (sponsored by HomeCare magazine).

Product(s) must have been introduced no more than 12 months prior to event.

Investment: $600

Be the only one to have your company’s name/logo draped around the neck of every attendee, speaker, and exhibitor. Send us your company branded lanyards, which we will then distribute at show site registration. (photo shows badge holder, not included)

Investment: $5,000

Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Your logo will be carried throughout the expo hall by thousands of attendees.

Investment: $2,500

Have your company displayed before a captive audience by being a sponsor of the Medtrade Power Lunch. The session will consist of interactive round table discussions on industry “hot topics” moderated by experts in each field and lunch will be provided to those in attendance.

Investment: $2,000
Exclusive: $5,000

On-Site Promotional Signs

As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on a show aisle sign. Make your booth location be visible to all attendees.

Investment: $1,000
Exclusive Sponsor for all signs: $7,000 (book by July 29)

Make a lasting impression on attendee’s minds after they enter the GWCC. Have your company banner hang in a prominent location. Locations are determined based on traffic flow and production costs vary depending upon location.

Investment: $3,000

Announce your company’s presence and direct attendees to your booth with these impressive modern sign structures. Standing almost 12 feet tall and located where all attendees must pass by, your sign won’t be missed!

Investment: $2,000

Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Any way you use them, the floor decals will stand out as attendees navigate through the show.

Investment: $1,000

Social Media and Video Opportunities

Reach Medtrade attendees and non-attendees from your booth with a Live Social Media Interview at Medtrade! Build your authority and tell your story straight from the show floor with this 3-4 minute live interview. The live interview will be conducted from your booth and will receive exposure on Medtrade social media accounts. Learn more about what is included in with this package.

You’ve brought your best to Medtrade, so why not capture it on video to go “Beyond the Booth”? Extend the life of your trade show investment and reach more customers with a professionally produced video which highlights your company and product/service. Learn more about what is included with this package.

Expand your reach during the show with extra promotion of your booth through our featured social media posts! A photo of your booth, team, and product will be posted to the Medtrade social media accounts. Learn more.