Moving the HME Industry Forward

Advertising, Marketing, & Sponsorship

Pre & Post Show: Before and after the show, reach thousands of HME/DME buyers through sponsorships or the Medtrade Monday e-newsletter sponsorships.

At the Show: Maximixe brand impressions with Medtrade’s captive audience of home healthcare providers and suppliers. Stand apart from your competition and get noticed.

Medtrade Connect: Making a great first impression is made easy with Medtrade Connect. Put your brand and product messages out to the thousands of HME/DME industry decision makers before the show begins.

Print Advertising Opportunities

Medtrade Show Dailies
Hot off the presses! Each morning at the show, attendees seek out the Show Daily filled with stories and happenings at Medtrade. Capture their attention and draw them straight to your booth by advertising in the must-read news source. Contact Rick Rector at HME News for more information: (207) 846-0600.

Medtrade Show Directory


The show directory is the most read resource at the show. It’s the first thing attendees read when they arrive at the show, it is looked at numerous times during the show and is used for reference after the show! Make an impact each time it is in an attendees hand by advertising in the Medtrade Show Directory. Please contact Jim Bauschka at (678) 904-4441 for more information.

View pricing





Maximize the return on your investment by contacting your Medtrade account executive today!

Contact Information

Companies A – S, #
York Schwab, Account Executive
Phone: 770-291-5521

Companies T-Z
Emily Clay, Account Executive
Phone: 770-291-5439

Mark Lind, Group Sales Manager
Phone: 770-291-5489

Attendees rely on the Medtrade website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company’s website in a highly visible position on the official show website.

Ad Unit Size (Pixels) One Month Three Months
Top Banner 728 x 90 $2,500 $2,000/month
Top Side 300 x 250 $1,500 $1,000/month
Bottom Side 300 x 250 $1,000 $750/month
Bottom Banner 728 x 90 $1,000 $750/month
Medtrade Countdown Clock 234 x 60 $1,000 $2,500

Medtrade Monday

This weekly e-newsletter is delivered to approximately 13,000 HME professionals every Monday. This is a year-round opportunity to position your company and products in front of your target audience. Contact your account executive for more information.

Placement #1
Top Leaderboard
Placement #2
Size (Pixels) 728×90 728×90
1 Week $2,000/wk. $1,500/wk.
2-4 Weeks $1,700/wk. $1,300/wk.
5-8 Weeks $1,550/wk. $1,200/wk.

View Medtrade Monday 2016 & 2017 open rate statistics.

2017 Averages
Opt-ins approx. 13,000
Open Rate 26%
Click Rate 5%
Effective Rate 18%
*Industry Benchmarks: Open Rate 14%, Click Rate 1%, Effective Rate 9%

Turnkey Postcard Service

Invite your customers and prospects to visit your booth at Medtrade! Promote your brand/products, invite buyers to schedule meetings, visit your booth, order show specials, and buy. There is an option available to mail to pre-registered attendees as well. Printing, postage and mailing included. Learn more at

+ additional costs may apply, i.e. production
* supplied by sponsor

Send attendees home on a high note all while leaving a lasting impression! Become a sponsor of the Closing Reception & $5,000 Cash Giveaway and generate traffic to your booth, as well as appear in the directory and attendees’ inboxes. The reception will include food & beverage, and a $5,000 giveaway. Network and engage until the last minute of the show!

Learn more about the Presenting, Supporting, and Contributing Sponsor levels.

Medtrade has an exciting new mobile app, which means an exciting new sponsorship opportunity for you! Attendees will be using the app as a pre-show planning tool and then at the show to utilize the schedule, navigation, and powerful search options.

Learn more

There’s not much happiness when it comes to audits – unless you’re figuring out how to navigate them. We’re making it fun by giving attendees that opportunity, and a chance to meet with experts at a relaxed networking reception. Sponsor this cocktail, networking, and Q&A trifecta as it makes its debut at Medtrade (event at Medtrade Spring was packed and attendees lingered well past closing time!)


With over 80 sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure.

Investment: $1,000

Display your brand utilizing the glass doors and windows along the shuttle bus drop-off/pick-up area of Building C of the GWCC.

Investment: $500 per window/door

These high-traffic areas offer maximum exposure for you to graphically display your brand or products.

Investment: $2,000 each

Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Any way you use them, the floor decals will stand out as attendees navigate through the show.

Investment: $1,000

Have your staff pass out promotional materials to all attendees as they enter Medtrade! This is an exclusive sponsorship.

Investment: $3,000 per day

Branded hotel key cards distributed to all attendees staying Medtrade partner hotels!

Investment: $1,000

The biannual Innovative HME Retail Product Awards (sponsored by HomeCare magazine) honor HME products that are particularly suited for retail sale. The purpose of the competition is to promote and recognize products that contribute to providers’ bottom lines though cash sales.

Entries will be judged on criteria that includes their contribution to the quality of life enhancement they will provide to the users and how well they would work in a retail environment.

Attendees will listen to presentations from the top eight products’ manufacturers (selected by panel of judges) and a retail panel discussion of these products. They will then cast their vote to crown three winners.

Entry form and rules

Showcase your newest products and innovations to attendees as they cast their vote for Providers’ Choice awards. If you have a new product and aren’t in this pavilion, you’re missing exposure–90% of attendees will visit the New Product Pavilion (sponsored by HomeCare magazine).

Product(s) must have been introduced no more than 12 months prior to event.


Investment: $600


Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Your logo will be carried throughout the expo hall by thousands of attendees.

Investment: $5,000

Be the only one to have your company’s name/logo draped around the neck of every attendee, speaker, and exhibitor. Send us your company branded lanyards, which we will then distribute at show site registration. (photo shows badge holder, not included)

Investment: $5,000

Have your company displayed before a captive audience by being a sponsor of the Medtrade Power Lunch. The session will consist of interactive round table discussions on industry “hot topics” moderated by experts in each field and lunch will be provided to those in attendance.

Investment: $2,000
Exclusive: $5,000

Have your company name be the first thing attendees see as they enter the exhibit hall to register. As the exclusive sponsor, you will receive company name/logo recognition on all Medtrade registration kick panels. This is a great opportunity for you to increase traffic to your booth.

Investment: $3,000

While attendees are shuttled between the GWCC and their hotel, they’ll see your brand and message the entire ride, both inside and out.


Investment: $4,500

On-Site Promotional Signs

As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on a show aisle sign. Make your booth location be visible to all attendees.

Investment: $1,000
Exclusive Sponsor for all signs: $7,000 (book by July 29)

Make a lasting impression on attendee’s minds after they enter the GWCC. Have your company banner hang in a prominent location. Locations are determined based on traffic flow and production costs vary depending upon location.

Investment: $3,000

Announce your company’s presence and direct attendees to your booth with these impressive modern sign structures. Standing almost 12 feet tall and located where all attendees must pass by, your sign won’t be missed!

Investment: $2,000