ATLANTA – This year’s Medrade will debut Medtrade Discovery, an event co-sponsored by HomeCare magazine that offers attendees a chance to win great prizes just for checking out the latest and greatest products—which is what attendees came to Medtrade to do.
• Grand Prize: $3,000 Cash Card (AmEx or Visa cash card)
• 2nd Prize: $1,000 Cash Card
• 3rd Prize: $500 Cash Card
• Five 4th prizes: $100 gift cards (either cash or gift cards such as Best Buy, Ruths Chris, Office Depot)
To participate, attendees must pick up a Medtrade Discovery Passport at the New Product Showcase, the HomeCare booth (#1930), and/or other locations on the exhibition floor. As attendees visit each participating vendor’s booth, they will get their passport stamped. If all stamps are collected from all participating vendors, attendees will be entered to win a variety of prizes, including the $3,000 grand prize.
Attendees must turn in completed passports into a “drop box” at the New Product Showcase no later than 11:00 a.m. on Thursday, Oct 23. The drawing is at noon. Winners do not have to be present.
Discovery vendors will have their products featured in the New Product Showcase as well as in the October issue of HomeCare magazine. “HomeCare is happy to partner again with Medtrade,” says Jim Harmon, the magazine’s associate publisher. “Medtrade Discovery provides companies with a unique and powerful opportunity to introduce new products to their target customers.”
Between the New Product Showcase, the Medtrade Discovery event and the magazine feature, companies benefit from a full marketing campaign to showcase their new products. “The passport is a booth incentive program that should drive up the number of visits to vendor booths during the event,” says Harmon.
HomeCare magazine has served the HME industry for the past four decades, providing help to business owners in an increasingly challenging marketplace. Published monthly, the magazine is supported each week by the HomeCare Monday e-newsletter. For more information or to subscribe, visit homecaremag.com.