ATLANTA – The first place finisher in the biannual Innovative HME Retail Product Awards, sponsored by HomeCare Magazine was MyPainAway Fibro Cream from Topical BioMedics. MyPainAway is an odorless, grease-less cream that brings a soothing combination of natural biomedicines to rapidly relieve Fibromyalgia pain.
Lou Paradise, president and product formulator (pictured left), routinely notches a 99% retention and reorder rate with HME providers who engage in retail/caretail sales. Paradise recently answered several questions to help prospective buyers get a better understanding of MyPainAway Fibro Cream, a product ideally suited for caretailing.
Greg Thompson, editor of Medrade Monday: You have done well in the past at other Medtrades, but this is the first time you took the first place award. Why do you think you won the award?
Lou Paradise, president and product formulator, Topical Biomedics: We are delighted to be among other fine companies in our industry competing for any high honor. Being honored as we were this year with first place at the Innovative HME Retail Products Awards only means something when the lives of the dear people we are serving experience benefits that transform their lives, and enjoy life more fully.
I believe we won because our message resonated with the audience. They and the judges saw that our Topricin Pain Relief and Healing products, in this case our MyPainAway Fibro Cream, does something more than relieve pain symptoms—it addresses the cellular cause of pain through the healing process providing improved function, mobility, and range of motion. And by doing so, we restore hope and quality of life, helping patients celebrate physical life doing what they love with the people they love.
Thompson: Why is retail/caretail so important in today’s HME world?
Paradise: The pain relief market and pain management marketplace is estimated at $635 billion dollars. All Topricin products, including our New Fibro Cream, are the only patented natural biomedicine topical treatments to effectively address the pain of Fibromyalgia—a significant issue for women. The HME industry and its people have built significant trust with their patient customers through genuine care and quality services.
Innovative pain relief presents a unique opportunity because of the significant need for millions of people looking for safer, effective, and natural ways of relieving pain. This is especially true in light of the epidemic of Rx opioid addiction in the US that is ruining the lives of people from every walk of life and their families—destroying the very fabric and health of our country. Topricin products represent the most innovative robust natural ethical pain relief products that for 22-years have enjoyed a 99% reorder rate, the highest customer satisfaction, consistent repeat cash sales, and as such represent a main driver for every HME retailer, to grow their business past the insurance re-imbursement model.
Thompson: What type of customers (end users) will be using your products?
Paradise: People suffering with pain associated with arthritis, lower back pain, plantar fasciitis, neuropathies, joint muscle and nerve, (shoulder, hand wrist, ankle, knee), post-surgical pain,
sports injuries, pressure pores, and anyone who can’t tolerate oral pain pills.
The eight finalists (in alphabetical order) for the Innovative HME Retail Product Awards were:
1) Freedom CPAP Battery from Battery Power Solutions
2) Handy Cane from Handy Cane by Most Corporation
3) KT Flex Reinforced Adhesive Strips by KT Tape
4) Motivo Tour (Walker) by Motivo
5) Go-Chair from Pride Mobility
6) PrimeMedic from PostureMedic
7) SoClean from SoClean Inc
8) MyPainAway Fibro Cream from Topical Biomedics