Moving the HME Industry Forward

General Healthcare

Leverage Online Tools to Promote Your Business

September 29, 2014

ATLANTA – Justin Racine, eCommerce Manager of Geriatric Medical, and I have teamed up for three years now, teaching HME providers the finer points of digital marketing. While we’ve reached hundreds of providers nationwide, many seem to still be missing the boat—and that’s a costly mistake.

Not only do you understand these concepts, you’re probably using all of them right now on your iPhone. While teaching, I often see the “deer in headlights” look from the audience when it comes to e-commerce, social media and online advertising. But the interesting part is that those looks only appear when I talk to dealers about using these tools to promote their OWN business.

However, when I ask the audience if they have seen business ads online, created a personal Facebook or LinkedIn page, or ever bought something online [and paid cash]—most people say yes.

So why is there so much confusion when it comes to leveraging online tools to promote your OWN business, especially those tools that you already use? Simple. Many HME business owners haven’t taken the time to learn new skills from a sales perspective.

Many more think that they can’t handle digital marketing on their own, or that it doesn’t merit any attention beyond what they currently have on their plate. Or, they refuse to invest to grow their brand online. Here’s the problem with that line of thinking.

The world is already online, engaging in shopping and social behavior on a daily basis. If you or your business aren’t, you’re missing an opportunity to connect with your customers. Another competitor will take that opportunity away from you—that’s the bottom line.

How can you take on cash sales, e-commerce, and social media in a way that produces results? Join us for our session on digital marketing at Medtrade. On Wednesday, Oct 22, 2014, 2:45-3:45, Justin and I will give you a path for success, both now and in the future, using digital marketing to pave the way.

Medtrade attendees looking to beef up their digital marketing strategies can also get a great start at the nation’s premiere trade show on Monday, Oct 20, from 3:15 to 4:45, Room C213, in a session entitled, Engaging Patients, Building Business and Proving Value.

Panelists include: Lisa Wells of Get Social; Christina Throndson with VGM Forbin (Booth #1927); Chris Malcom, a DME provider; and Dave Henderson, a vendor with EZ Access (Booth #2145). With so many educational sessions to choose from, Medtrade Monday asked panelists to make their case for attendance on day one of Medtrade.

• Providers who wish to register for Medtrade should CLICK HERE.    
• The full link for registration is
Pricing for events can be found at
All sessions at Medtrade and their descriptions can be found here:

Exhibitors have already bought 99% of the floor space at the Georgia World Congress Center in anticipation of what could be the most important Medtrade in the event’s long history. For a complete list of exhibitors and/or additional information about the show, visit

Lisa Wells is president of Get Social Consulting (