Moving the HME Industry Forward

General Healthcare

Early Registration Expires Sept 18, Plus Audit Happy Hour and More

August 31, 2015

– Early registration for Medtrade, the Fall edition of the nation’s
premiere HME trade show, ends at midnight on Friday, Sept 18. Medtrade
will once again be held in its familiar home at the Georgia World
Congress Center in Atlanta, from October 26-29, 2015.

“If you are looking to save money, it pays to act now,” says Kevin Gaffney,
group show director, Medtrade. “You can save up to $75 on the Expo, and
more than $200 on the Conference over later rates and/or day-of-show
rates. Whether you are a regular attendee or considering your first
trip, remember that demand for HME will continue to skyrocket, and we
can help you succeed with relevant education and exhibitors.”

Click the link below to register for Medtrade 2015.

Audit Happy Hour and More Brings Valuable Networking to Medtrade
– If you take the time to attend Medtrade, make the most of your trip
with networking events designed to inspire and inform. “Events such as
our new Audit Happy Hour and HME Breakfast Club contribute to a full
Medtrade experience,” says Gaffney. “They are fun, informative, and
include valuable peer-to-peer interactions that I call the ‘secret
sauce’ of any trade show.”

Audit Happy Hour, for example, costs only $30, which includes an open bar and plenty of experts who are ready and willing to answer questions. See below for more information and registration details.

The Audit “Happy” Hour – New for Medtrade
Sponsored by: ACU-Serve
Oct 26  •  5:30 pm – 6:30 pm
not much happiness when it comes to audits – unless you’re figuring out
how to navigate them. We’re making it fun by giving you that
opportunity, and a chance to meet with experts at a relaxed networking
reception. So grab a glass of wine or beer (audits do drive us to drink,
right?!), and meet with audit experts at this unique Q&A and
networking opportunity. Click Here for more information.

HME Breakfast Club – New for Medtrade
Oct 29 • 9:00 am – 10:30 am
is excited to announce a new conference experience—the HME Breakfast
Club! A great way to start your day, get inspired, and meet other
like-minded HME professionals — the HBC is the perfect opportunity for
those of you who are eager to tackle the changing HME landscape with a
positive attitude and collaborative spirit. Your ticket includes
breakfast, time to chat with other like-minded HME professionals, and a
keynote speaker. Learn more about our speaker, Mandy Chia, and her
unique perspective on “Romancing Your Customers.”

First-Time Attendee Orientation
Oct 27 • 7:30 am – 8:00 am 
it your first time at Medtrade? As a new attendee, we invite you to
Medtrade’s First-Time Attendee Orientation. Grab a cup of coffee and
hear tips from Medtrade veterans that will help make your first Medtrade
a success. Learn how to get the most out of your expo floor and/or
conference experience.
Sponsored by Brightree

Brightree Summit: Tools of the Trade
Oct 26  •  10:00 am – 6:00 pm, session times vary
Brightree experts and your peers on Monday, October 26 for nearly a
dozen educational sessions, as well as roundtable discussions,
ask-the-expert sessions, hands-on training, and a cocktail reception.
Registration also includes complimentary access to the Brightree Party
at the Tabernacle on Wednesday evening (10/28).

AAHomecare’s Stand Up for Homecare Fundraiser Reception
Oct 27 • 5:30 pm – 7:00 pm
Metro Atlanta Chamber of Commerce
Stand Up for Homecare reception is the premiere networking event for
the home medical equipment community, and raises funds that help us
build mutually supportive relationships with HME consumer/patient
groups, as well as enabling outreach and educational efforts aimed at
policymakers and the media. Groups supported by SUFH funds include the
National Council on Independent Living, Paralyzed Veterans of America,
United Spinal Association, and the American Association of People with
Disabilities.  These funds have also supported the development of the
Save My Medical Supplies program, which has recruited thousands of
individuals to help promote HME advocacy priorities. We hope that you’ll
make a point of being a part of the premiere networking event for the
home medical equipment community.  Please contact Sue Mairena at if you are interested in sponsorship opportunities.

AAHomecare’s Washington Update
Oct 27 • 8:00 am – 9:45 am
the largest national association representing the HME industry,
AAHomecare is on the front lines in Washington, DC fighting for its
members. This your chance to get the insider’s perspective on what is
happening now and what is up next on Capitol Hill, at CMS and where the
industry is headed on its biggest issues. Stay informed, stay involved.
AAHomecare speakers to include: Tom Ryan, president, Jay Witter, senior
vice president of public policy, Kim Brummett, vice president of
regulatory affairs and Beth Ludwick, senior director of communications.

Innovative HME Retail Product Awards
Sponsored by HomeCare
Oct 27  •  9:00 am – 10:00 am
The biannual Innovative HME Retail Product Awards, sponsored by HomeCare
Magazine, honor HME products that are particularly suited for retail
sale. The purpose of the competition is to promote and recognize
products that contribute to providers’ bottom lines though cash sales.
Products will be judged on marketing support provided to suppliers,
innovation, functionality, quality/durability, aesthetics/style,
environmental sustainability, ease of retail set-up, and pricing.

Power Lunch
Sponsored by VGM
Oct 28  •  11:45 am – 1:15 pm
food for thought! Fuel up on lunch and information on one of eight
topics crucial to making your business survive and thrive. Grab your
included boxed lunch and head your pre-selected table where the
moderator will kick-off your roundtable group discussion. Learn from
experts, hear from your peers, and take back solutions to your office.
Tickets are available through registration and you will have your choice
of the following topics: Audits, Data Collection/Strategy, Home
Accessibility, Leadership, Retail, or Social Media/Web Marketing.
Moderator: Mary Ellen Conway, Capital Healthcare Group

Power Lunch Table Topics
SOCIAL MEDIA/ WEB MARKETING: Posting Content that Strikes a Chord – Simple Tips and Tricks
Christina Throndson, Web Marketing Manager, VGM Forbin | Beth Cox
Hollingsworth, Content Manager, VGM Marketing    
Likes, shares,
comments- how do I grab my customers’ attention? Join our discussion on
simple ways to improve social media posts for better engagement.

RETAIL: HME Retail Growth, Where Are the Best Opportunities
Jim Greatorex, Retail Services Business Development, VGM Group, Inc |
Rob Baumhover, Director of Retail Programs, VGM Group, Inc. | Maria
Markusen, Director of Operations and Development, VGM Retail   
this interactive lunch session we will share all things that have
contributed to HME Retail growth.
Product lines, marketing campaigns,
and in-store experiences that have been used with success.

HOME ACCESSIBILITY: Home Accessibility Solutions
Facilitators: Jerry Kiederling, President, Accessible Home Improvement of America
this round table discussion you will hear how to develop a successful
home accessibility strategy that increases your cash flow and molds
seamlessly with your business model.  Join in the conversation to
understand the need, evaluate the opportunity and develop the plan that
will take care of your customer’s needs and increase your cash flow

AUDITS: Audits: Problems and Solutions
Facilitators: Denise Leard, Attorney, Brown & Fortunato, P.C. | Wayne van Halem, President, The van
Halem Group | Kelly Grahovac, Senior Consultant, The van Halem Group.
Suppliers continue to face audits at an increasing rate.  For this
reason, knowing how to respond to a request for additional documentation
can make or break a company.  Understanding the process is the key to
success. Why can an audit from a ZPIC have much more significant
ramifications than an audit from a RAC? Discuss with your peers the
various types of audits suppliers face and, most importantly, the best
practices for responding to any audit request.

LEADERSHIP: Leadership — The Instrument for Success in HME Today
Facilitators: Miriam Lieber, President, Lieber Consulting LLC
combination of accountability measures and people skills are
foundations for success in today’s HME business. Running a company
without goals and expectations is no longer acceptable. To ensure
viability and prosperity, standard levels of performance and coaching
from the leaders is imperative. Share in a lively discussion about the
true art of leadership in HME.

USING DATA: Fighting back against Standard Reports
Facilitator: Ryan McDevitt, Partner, Laboratory Tactical Consulting
questions of your data is more complex than just analyzing it. This
table discussion will be based around using the data that comes out of
your software systems and arranging it so that it can be better
understood and discussed. All questions are welcome! We’ll base most
discussions around Microsoft Excel or other platforms most common to