LONDON – Medtrade exhibitor iWALKFree Inc is strutting with confidence these days thanks to burgeoning awareness, and a little help from legendary actor Harrison Ford. After breaking his ankle during filming of the next Star Wars sequel in London, the 71-year-old Ford began using the iWALK2.0 Hands Free Crutch a few weeks ago.
“Famous actors hate crutches and their loss of independence the same as everyone,” says Brad Hunter, director of Business Development, iWALKFree Inc. “Thanks in no small part to our debut at Medtrade, iWALK2.0 became known as the crutch alternative. The awards we won at Medtrade added credibility to a new product, and these were enough to convince Mr. Ford—and anyone else on crutches—to pay attention. He can maintain his independence throughout his non-weight bearing period.”
Ford’s injury and subsequent mobility challenges have made headlines in consumer publications such as The New York Daily News, where reporter Meredith Engel described the actor as wearing a “prosthetic peg leg.” Dr. John Kennedy, a foot and ankle specialist at Hospital for Special Surgery, London, tells Engel in the article, “It [the iWALK2.0] has a very short learning curve and people do very well with it.”
“People think iWALK2.0 is only for the young and athletic, but it’s not,” adds Hunter, who will again be at Medtrade (Booth #1263) during the Oct 20-23, 2014, show at the Georgia World Congress Center in Atlanta. “It’s for anyone who has the ability to walk normally without assistance pre-injury. If you can walk, you can iWALK. Some people also think it’s hard to learn and/or unstable. Wrong again. It’s really easy. The paparazzi captured Ford descending stairs on his iWALK2.0, refusing assistance. This was his second day on the device.”
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Exhibitors have already bought 95% of the floor space at the Georgia World Congress Center in anticipation of what could be the most important Medtrade in the event’s long history. For a complete list of exhibitors and/or additional information about the show, visit www.medtrade.com.