Moving the HME Industry Forward

Manufacturer/Provider

Road to Medtrade – Boost Your Leadership Skills

September 15, 2014

The upcoming Medtrade (Oct 20-23, 2014 in Atlanta) has an excellent line-up of speakers who will present programs addressing the most important topics faced by DME suppliers today. Every issue of Medtrade Monday, leading up to Medtrade, will highlight a Medtrade program.

The Unstoppable Leader: Essential Communication Skill for Influencing and Managing People
Leadership, and the ability to motivate groups of people toward a common goal, is the most important skill in today’s business world. Without strong leadership, many otherwise good businesses fail.

On Tuesday, Oct 21, 2014, Michael Sperduti, president and CEO of Emerge Sales Inc, will present an in-depth program entitled, The Unstoppable Leader: Essential Communication Skills for Influencing and Managing People.

Leaders, through their words and actions, must have the ability to draw others into a common vision by telling others where they intend to go and motivating them to join in that vision. This includes employees, customers, vendors and other stakeholders.

How many people in the HME business world are prepared and skilled to lead in these tough times? Not many. When times are tough, the most skilled win. Everyone knows that leadership and communication skills are the most important, yet few invest the time and money to learn how to be effective in persuading, motivating and leading. Not all words are created equal—some sell, motivate, or inform—and some do nothing at all. A master communicator has the tools and strategies to make the difference.

What makes your company different, what makes you better, why should people follow you, why should they buy or refer patients to you? Will anyone remember your words, proposals, emails and strategic directives? If you are going to lead successfully, you must be able to answer all these tough questions and articulate them in a way that allows people to understand quickly, get on board, and take action.

A great leader and communicator will:
• be heard by more people with fewer words;
• sell outcomes, not products and services;
• build and maintain rapport; and
• break through all the noise and clutter.

It is not just what we say or write that makes a difference. It’s how we communicate. Words create and inspire action only if they are engineered to do so. Great leaders and great communications are persuasion engineers.

Mike Sperduti: In His Own Words
Medtrade Monday: Why is this topic important?
Michael Sperduti, president and CEO of Emerge Sales Inc: Because a leader’s ultimate responsibility is to influence people and achieve well-formed outcomes. A good leader can affect the entire outcome of whether a business will flourish or fail.

Medtrade Monday: Why should people attend this presentation?
Sperduti: If you decide to attend this session and use the materials, you will see a dramatic increase in your business productivity, sales and ability to influence anyone.

Mike Sperduti is also offering a full-day workshop scheduled for Monday, Oct 20, 2014

Mike Sperduti’s 10X Sales Strategies
Room C211
10:00am – 5:00pm
Speakers: Mike Sperduti, President and CEO, Emerge Sales,
Inc; Mike Strange, Vice President, Emerge Sales, Inc.; Ryan Ball,
Director of State Policy/Director of OPGA Government Relations, VGM
& Associates; Jeremy Kauten, General Manager, VGM Forbin; Christina
Throndson, Web Marketing Manager, VGM Forbin
The number one priority for owners, CEO’s and executives is to
increase new referrals and maximize per patient profit/revenue.  Mike
Sperduti and his team of experts will arm your business with the
strategies, tactics and successful models for creating outstanding
exponential growth, profits and shareholder value, in the post
competitive bid world and new generation of HME. Attendees will learn
breakout sales and marketing ideas to implement and achieve double digit
growth as well as learn: 1) keys to innovating, differentiating and
positioning your company to be the only choice for your markets referral
sources and patients; 2) how to turn a medical facility that you have
no relationship into a referring account in 4 to 6 weeks; and 3) new
predictable, repeatable and scalable sales models that produce immediate
and long term results and much more. Be among the few – if you are
truly determined to do the right things to grow your business. Take the
first step by joining the most exclusive business program the industry
has ever seen. – See more at:
https://www.medtrade.com/news/general-healthcare/Medtrade-Workshops-G-2031.shtml#sthash.lY5qX7ij.dpuf

Mike Sperduti’s 10X Sales Strategies
Room C211
10:00am – 5:00pm
Speakers: Mike Sperduti, President and CEO, Emerge Sales, Inc; Mike Strange, Vice President, Emerge Sales, Inc.; Ryan Ball, Director of State Policy/Director of OPGA Government Relations, VGM & Associates; Jeremy Kauten, General Manager, VGM Forbin; Christina Throndson, Web Marketing Manager, VGM Forbin
The number one priority for owners, CEO’s and executives is to increase new referrals and maximize per patient profit/revenue. Mike Sperduti and his team of experts will arm your business with the strategies, tactics and successful models for creating outstanding exponential growth, profits and shareholder value, in the post competitive bid world and new generation of HME. Attendees will learn breakout sales and marketing ideas to implement and achieve double digit growth as well as learn: 1) keys to innovating, differentiating and positioning your company to be the only choice for your markets referral sources and patients; 2) how to turn a medical facility that you have no relationship into a referring account in 4 to 6 weeks; and 3) new predictable, repeatable and scalable sales models that produce immediate and long term results and much more. Be among the few – if you are truly determined to do the right things to grow your business. Take the first step by joining the most exclusive business program the industry has ever seen.