Moving the HME Industry Forward


Medtrade Session Spotlight – A New Vision for Retail

October 2, 2017

ATLANTA – Looking for retail-themed educational sessions at Medtrade? Carve out an hour during the afternoon of day two—Tuesday, Oct 24, for “Beyond Retail” with Micah Swick, director of Pride Sales. With an eye toward inspiration and encouragement, Swick plans to share some “new vision” for providers looking to take advantage of massive opportunity.

With just three weeks to go until Medtrade (scheduled for Oct 23-25, 2017, at the Georgia World Congress Center), show attendees are looking to maximize their visit, and that often means a little more than just the nuts and bolts. “We need to look beyond the concept of making cash sales to ultimate consumers,” says Swick. “But we also need to look beyond what has, and is currently, working in retail. Because HME/DME providers haven’t really been in the retail space, there seems to be a tendency to try to catch up. I’d like to propose that we look beyond all of that and instead take cues from those shaping tomorrow’s retail world—while creating our own space in retail.”

Swick contends that the idea of retail is too often oversimplified, and suffers from a lack of vision. “I think the biggest obstacle is almost always our vision,” he says. “If we can envision it, and we commit ourselves to it, we can create it. The biggest misconception might be that retail is ‘taking cash payments for products.’ If it were that simple, there wouldn’t be a need for any further discussion. I think most people would say that they know retail is more than just accepting cash transactions, but our actions, or lack of, suggest otherwise.”

2016 PWP Studio

Beyond Retail
Room: C211
Tuesday, October 24
2:45 PM – 3:45 PM
Presenter: Micah Swick
director of Pride Sales

Description: The industry catch phrase seems to be “retail.”  But with thousands of top brand retail locations closing around the country (JC Penny’s, Macy, Radio Shack, The Limited, etc.) and all retail growth going to the ecommerce sector, retail alone isn’t the answer. We need to do more than just embrace retail products, we need a whole new vision for tomorrow.