Moving the HME Industry Forward


Medtrade Awards: Providers Choice; Innovative Retail; and Best Booth/Creative Concept

November 2, 2015

ATLANTA – Medtrade officials handed out the hardware at the recently concluded Medtrade 2015.

• The Providers Choice Gold Award, sponsored by HomeCare magazine, went to Urifunnel (, a company founded by parents of a special needs son. The product is designed as a cost effective option to enhance bathroom sanitation and safety.
• The Providers Choice Silver Award, sponsored by HomeCare magazine, went to EZ-Sit (, an apparatus that attaches “arms” to an armless chair—helping people to stand independently.
• The Providers Choice Bronze Award, sponsored by HomeCare magazine, went to College Canes (, American-made and collegiate-licensed.

Caretailing at Medtrade: Three Products Win Innovative HME Retail Product Awards
ATLANTA – Judges and Medtrade attendees cast their votes for the top three products in the biannual Innovative HME Retail Product Awards (sponsored by HomeCare magazine), with Pride Mobility taking first place for its Go Go Folding Scooter.

Manufacturer representatives from all eight finalists made presentations in what proved to be a tight race for the top three awards. “The caliber of the entrants has gotten better every year,” said Jim Greatorex, Business Development, VGM Retail Services. “The manufacturers are realizing they need more than just a product. They must also have a marketing package to help sell it to consumers.”

The top three winners are:
#1 Go Go Folding Scooter from Pride Mobility with 181 points
#2 Recovery Patches from KT Tape with 158 points
#3 DayDreamer Lift Chair from Golden Technologies with 126

The eight finalists (listed in alphabetical order) were:  
1) Back Joy Care Bath Seat (bath safety product)
2) Drive Hurry Cane (walking cane)
3) Golden Technologies DayDreamer (lift chair)
4) ING Calf Sleeve and Wrist Sleeve (compression/orthopedic)
5) KT Tape Recovery Patches (elastic tape for pain relief)
6) MMJ Labs Buzzy Vibracool (massaging ice therapy)
7) Pik Stiks TelescoPik (reacher/activity of daily living product)
8) Pride Go Go Folding Scooter (rehab/mobility)

“The Innovative HME Retail Product Awards remain relevant in today’s HME world, and we developed a new word—caretailing—to properly describe the growing retail phenomenon,” added Kevin Gaffney, group show director, Medtrade. “Caretailing is defined as the act of providing customer service and expertise to consumers willing to pay cash for health-related products that improve their lives, and are beyond the usual scope of Medicare and other third-party payers.”

The top eight products were presented at The Best New Retail/Cash Opportunities on Oct 27. After officials from eight finalists made their presentations, session attendees and judges voted to determine the top three.

Best Booth/Creative Concept Awards
• The Best Booth Award went to Mediware Information Systems (
• The Creative Concept Booth Award went to McKesson Medical-Surgical (