Moving the HME Industry Forward


Boost Your Retail IQ at Medtrade

August 19, 2013

ORLANDO, FL – Medtrade 2013 will feature an expanded and improved Retail Design Center that takes the idea of a retail store concept to the next level. Attendees will be able to walk through displays and get an idea of how an effective showroom can boost sales.

As always, attendees can search for fantastic retail opportunities on the show floor. This time, however, attendees will get a little extra help from experts such as Jim Greatorex, owner of Black Bear Medical in Portland, Maine.

With the help of other experienced Medtrade presenters, Greatorex will sort through the latest products to find the six-or-so best of the bunch. Those selections will be presented in a Medtrade session that will soon be announced. The manufacturers of the selected products will be on hand to answer questions and, in some situations, make deals.

“I, and many others, go to Medtrade looking for the next great cash opportunity,” says Greatorex. “This year providers will have a chance to expand their business and in some situations be one of the first to promote a product.”

Whittling down the bounty of products to just six is a tall order, but Greatorex and the other panelists will cull based on the biggest opportunities. “We will look for products with large potential markets,” he explains. “Perhaps a new diabetic product where the demographic is sizable. Manufacturers also have to tell us about their direct-to-consumer marketing plan, because if they are not going to be part of the marketing process in helping drive awareness, the chances of success are diminished.”

For prospective attendees who need assistance with Medtrade registration, contact (877) 914-4677 or

Early bird registration is now open for Medtrade Orlando, the largest trade show in the U.S. focused exclusively on HME. Medtrade is designed to give today’s providers the highest quality educational, networking, and advocacy opportunities—and the largest selection of HME products under one roof.
Significant savings, via early bird rates, are available to providers who register in August.

Click here to register for Medtrade, scheduled for Oct 7-10 in Orlando, Fla.