ATLANTA – A week from today (Oct 31), Golden technologies will be introducing the first edition of our new retail journal, The Golden Path. The Golden Path is the industry’s first “retail only” journal which focuses specifically on the retail needs of HME businesses.
The vision for The Golden Path is to inform, educate, and explain retail/caretail principles and ideas, as well as list educational events for HME retailers. The Golden Path name refers to the journal’s mission—“to build a retail community among the HME industry.”
The team at Golden is excited about the future of retail. We are excited for those providers who have seen the opportunity with retail and have become serious about their success as a retailer. We feel strongly that this way of thinking will be the key to their success.
While not all providers have the “caretail mindset” or “retail capacity,” we know that many do, and we at Golden salute those retailers who have taken that plunge into this different world of business, especially when compared to doing business as a traditional provider.
We believe those retailers who have diversified their revenue streams away from third party pay will be better prepared for the future. They have reorganized their business, centering on the customer, or beneficiary, as the most important focus.
At Golden, we have seen that holiday selling seasons have become an important focus, along with newspaper advertising and customer service training. Outdoor signage, floor layout, showroom product, and utilization of manufacturers’ representatives now play a much more important role.
Location, location, location….the “Golden Rule” of retail applies, and in our opinion, all must abide to obtain true success. The Golden Path has a mission to be an informative and interesting resource journal for retailers and their teams—something to be used to inspire creativity, new methods, and trends—all with the hope of helping providers become successful retailers and/or caretailers.
On Oct 31, 2016, at 4:00 p.m., in Room C111 of the Georgia World Congress Center in Atlanta, Golden will be hosting an exclusive presentation featuring Bob Phibbs, The Retail® Doctor. This is open to all attendees.
Whether you are a store owner, manager, or a sales person, attending The Retail Doctor’s seminar will educate you on:
• how to engage customers, make larger sales, and earn the profits you seek;
• how to increase your value through your people, not your price; and
• how to grow your sales and margins using easy retail tools.
Golden invites all professional-minded individuals to attend the seminar who are interested in learning how to take retail sales to the next level and achieve true business success.
Charles J. Copley is executive vice president, Sales and Marketing, at Golden Technologies Inc, Old Forge, Pennsylvania. On Oct 31, at 4:00 p.m., in Room C111 of the Georgia World Congress Center in Atlanta, Golden will be hosting an exclusive presentation featuring Bob Phibbs, The Retail® Doctor. This is open to all attendees.