Moving the HME Industry Forward

General Healthcare

Who Took Home the Hardware in 2014?

December 29, 2014


ATLANTA – A panel of marketing experts tapped Carex (www.carex.com) for the prestigious Best Booth Over 400 Square Feet Award. The booth featured showroom windows and a building facade to spark retail display ideas among providers. 

Attendees peering through the windows saw product lines designed to reach a broad and growing customer base that needs: bathroom safety; mobility; personal care; medication organizers; enablers and aids for daily living; pain management through ThermaTherapy™; bright light therapy products; self-care products; and in-home care and patient room equipment.

Canada-based Top & Derby (www.topandderby.com) earned the award for Best Booth Under 400 Square Feet on the final day of Medtrade, the nation’s premiere HME event. The first-time exhibitors’ “sleek and simple” display of canes made excellent use of the relatively small space.


“When designing the booth, we wanted to create something that was impactful and simple, while working within the constraints of a small [100 square feet] space,” says Ben Grynol, CEO and co-founder, Top & Derby. “We wanted to design a booth that was consistent with our past, and combined experience in retail and product design across different industries—furniture, skateboarding, and fashion to name a few.

“We’re a new player in a large industry, but we’re having fun doing things a bit differently than they have traditionally been done in the past,” adds Grynol. “We’ve got a long way to go, and lots of learning to do, but we’re pumped for the ride ahead.”


The Creative Concepts Award went to Stander (www.stander.com) for its camo-drenched “Hunt for Cash Sales” theme. The award recognizes all-around creativity, including booth design, marketing message, pre-show marketing, and social media. 

Justin Kohler, direct account manager at Stander Inc, believes the company earned the prize because they took a risk and stepped out of the box to try something new. “We have come to realize that recognition comes to those that go the extra mile and give buyers something to get excited about,” he says. “We believe that our booth should reflect the personality of our company and our products. We are innovative and evolving with the market and we want our booth to express that. Our products have the same effect in showrooms across the country. We got a lot of smiles and raised a lot of eyebrows. It wasn’t uncommon for us to hear that our booth was refreshing or awesome.”

Kohler has already made plans to exhibit at Medtrade Spring, scheduled this year for March 30-April in Las Vegas at the Mandalay Bay Convention Center.


New Product Showcase Providers Choice Awards

The Pocket Air Portable Nebulizer (Mesh Type) from MicroBase Technology Corp earned enough attendee votes to take the Gold category of the Providers Choice Awards. “Pocket Air is the smallest portable nebulizer in the world,” says Amy Pu, senior sales manager, Microbase Technology Co Ltd. “It’s very quiet during operation, so kids love to use it and won’t be afraid to use it. With the built-in mouthpiece, it’s also very easy for senior and adult to use. It only needs 2 AA battery, which is also convenient…We look forward to Medtrade [Atlanta] next year.”


The PAP Travel Briefcase from Philips Respironics Inc earned enough votes for the Silver category win. “Our customers are always looking for ways to supplement their business cash flow, while offering patients new solutions to help enhance care and encourage adherence,” says Cheryl Iodice, senior director, field marketing, Philips Home Healthcare Solutions. “With the PAP travel briefcase, not only do customers have a new retail opportunity available to them but they are also helping meet the needs of patients who are looking for smart and convenient solutions when traveling with their sleep therapy system. The PAP travel briefcase is another innovation that we believe can help contribute to healthy patients and healthy businesses.”


The Shiatsu Lift Chair by Golden Technologies Inc added to its Innovative Retail Products Award win with a Bronze prize in the Providers Choice race. Why all the love for this particular chair? “We are the first to introduce this Shiatsu massage system into a lift chair. It is something that will resonate with consumers and be an easy retail sale for our dealers,” says Pat O’Brien, director of Marketing and Merchandising, Golden Technologies, Old Forge, Pa. “Even without using the Shiatsu massage, it is an amazingly comfortable chair to use as a power recliner. It has the pocketed coil spring seat which offers reflective seat support. As you shift your weight from one side to the other, you have constant support in the seat. When you add the rolling Shiatsu massage, it makes a difference in how your back feels.

“We have been going to Medtrade since the beginning, and we are proud to be loyal to both Medtrade and Medtrade Spring,” adds O’Brien. “As the company has grown, our booth size has grown. We are proud to again have one of the largest booths at the show this year.”

 

LAS
VEGAS – Hundreds of exhibitors graced the floor at the Mandalay Bay
Convention Center during the recently completed Medtrade Spring show in
Las Vegas. Five exhibitors took home coveted awards.

Booth/Product Awards
• Medela of McHenry, Ill, took home the coveted Best Booth Award (pictured below).

 

 

 

 

 

 

• EZ-ACCESS of Algona, Wash, earned the Creative Concept Award (pictured below).

 

 

Providers Choice Awards Sponsored by HomeCare Magazine

• The iWalk2.0 Hands Free Crutch, by iWalk Free Inc, Long Beach, Calif, took home the Providers Choice Gold Award.

 

 

 

 

 

 

 

• The Jordi-Stick by Jordi Airflow, Germany, earned enough votes to win the Silver category (pictured below).

• Finally, the Endevr StrengthTape by Utah-based Stander earned the Bronze. 

 

– See more at:
https://www.medtrade.com/news/general-healthcare/Bringing-Home-the-Ha-1830.shtml?utm_source=Silverpop&utm_medium=email&utm_campaign=45369053&utm_term=8333315&utm_content=#sthash.MqEV6RMg.dpuf

LAS
VEGAS – Hundreds of exhibitors graced the floor at the Mandalay Bay
Convention Center during the recently completed Medtrade Spring show in
Las Vegas. Five exhibitors took home coveted awards.

Booth/Product Awards
• Medela of McHenry, Ill, took home the coveted Best Booth Award (pictured below).

 

 

 

 

 

 

• EZ-ACCESS of Algona, Wash, earned the Creative Concept Award (pictured below).

 

 

Providers Choice Awards Sponsored by HomeCare Magazine

• The iWalk2.0 Hands Free Crutch, by iWalk Free Inc, Long Beach, Calif, took home the Providers Choice Gold Award.

 

 

 

 

 

 

 

• The Jordi-Stick by Jordi Airflow, Germany, earned enough votes to win the Silver category (pictured below).

• Finally, the Endevr StrengthTape by Utah-based Stander earned the Bronze. 

 

– See more at:
https://www.medtrade.com/news/general-healthcare/Bringing-Home-the-Ha-1830.shtml?utm_source=Silverpop&utm_medium=email&utm_campaign=45369053&utm_term=8333315&utm_content=#sthash.MqEV6RMg.dpuf

Medtrade Spring
LAS VEGAS – Hundreds of exhibitors graced the floor at the Mandalay Bay Convention Center during the recently completed Medtrade Spring show in Las Vegas. Five exhibitors took home coveted awards.

Booth/Product Awards
• Medela of McHenry, Ill, took home the coveted Best Booth Award (pictured below).
• EZ-ACCESS of Algona, Wash, earned the Creative Concept Award (pictured below).

Providers Choice Awards Sponsored by HomeCare Magazine
• The iWalk2.0 Hands Free Crutch, by iWalk Free Inc, Long Beach, Calif, took home the Providers Choice Gold Award.
• The Jordi-Stick by Jordi Airflow, Germany, earned enough votes to win the Silver category (pictured below).
• Finally, the Endevr StrengthTape by Utah-based Stander earned the Bronze.