Moving the HME Industry Forward

General Healthcare

New Faces from New Places

June 8, 2015

ATLANTA – The aging in place movement remains squarely in the mass media, as evidenced by numerous reports, the latest being a 1,200-word article in the Wall Street Journal (WSJ) by Sally Abrahms. Experts such as Louis Tenenbaum (quoted in WSJ and creator of the Homes Renewed Web site), contend that aging in place is driven by a combination of government policy, inherent desirability, and raw economics.

The three elements represent a powerful convergence that is slowly but surely drawing new faces into the home care world, where building professionals and HME providers share similar goals. “As older people continue to desire long term care services in their homes, the construction and health care product silos will break down,” says Tenenbaum, an independent consultant ( and author of Aging in Place 2.0. “These sectors are converging because both are looking for the same customers—middle and upper middle income clients who will pay for products and care out of pocket.

“Home modification
is creating a need for the HME market,” he continues. “Shows like
Medtrade, the International Builders Show [which co-locates with the
Kitchen and Bath Industry Show] and Consumer
Electronics can find common ground. Contractors and builders can attend
these shows and form lucrative partnerships with HME providers and
manufacturers to better serve patients in the years to come.”

More knowledge about HME equals more interest from related professions, a phenomenon that may attract a non traditional audience to Medtrade—upping the possibility for new partnerships.

New attendees to this year’s Medtrade Spring in Las Vegas, such as Bonnie Arnwine, founder and chairman of National Autism Resources, Benicia, Calif, believes DME could have many applications for autistic people. “I know nothing about being a DME provider,” says Arnwine. “But the needs of autistic people are not being addressed, and the equipment at Medtrade could help.”

Dawn Domanski made the trip from the Geisinger Medical Center in Pennsylvania, specifically to learn more about the burgeoning world of CPAP, and other devices for sleep disordered breathing. “I’m interested in the latest sleep medicine technology,” she says, “and in learning about how people are managing their sleep business and helping it grow.” 

Other attendees such as electrical engineer Jaron Cherry, business development manager at PartnerTech Inc, Lawrenceville, Ga, made the trip in hopes of building partnerships with manufacturers. “We are looking to possibly contract with manufacturers who are looking for partners in the fields of electronics and sheet metal,” he says. “I will also be attending Medtrade when it comes to the Georgia World Congress Center in Atlanta from Oct 26-29 this year.”

Early registration for Medtrade will officially open on June 22, 2015. Check out the June 22 Medtrade Monday for links and additional information.

New Faces, New Places is the first of a monthly Medtrade Monday series to examine the growing number of new people entering the HME market.