ATLANTA – Cheryl Henninger feels your pain. As the Manager at Gerould’s Healthcare Center in Elmira, NY, she acknowledges that “competitive bidding hit home everywhere, whether companies felt prepared or not.” At Medtrade, she plans to reassert the industry’s role in the well being of patients.
“I plan on speaking about disease management and how DME companies really are so much more than medical equipment companies,” says Henninger, who is also an independent consultant. “While those of us in this industry understand that, it’s a matter of identifying new markets to promote these services. The whole healthcare industry has been going through many changes, and DME providers certainly have an important role in this.”
Henninger’s Medtrade educational session is scheduled for Wednesday, Nov 2, from 2:45 p.m. – 3:45 p.m. in room C204 (Executive Leadership Track) at the Georgia World Congress Center in Atlanta. The session is entitled: New Age DME for the Aging Population – How Durable Medical Equipment Providers Can Prove Disease Management Expertise.
“I’m still very optimistic for the DME industry,” says Henninger. “But we have had big changes. Business as usual doesn’t exist anymore. We need new business, new markets, and the ability to make significant changes within traditional DME.”
Henninger acknowledges that it takes time and money to send employees to Medtrade, but she believes attendance is crucial for true business evolution. “It’s even more important in times like these to join together as an industry to discuss, set plans, and look for new opportunities,” she says. “At times like these, and at a place like Medtrade, greatness evolves. Medtrade is where our industry stands together to overcome difficulties, bring about change, and achieve greatness. Whether you go to my presentation or not, you need to be at Medtrade.”
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