Moving the HME Industry Forward

General Healthcare

Medtrade Newbies Offer Solutions

August 4, 2014

ATLANTA – More than 50 new exhibitors (and counting) will grace the showroom floor at Medtrade when the nation’s premiere HME trade show convenes Oct 20-23 at the Georgia World Congress Center in Atlanta. For inventors such as Jeremy Knopow (pictured), co-founder of Motivo (, it’s a chance to show the world a new take on the familiar walker.

“With the industry looking for new and innovative retail products, Medtrade gives us a great opportunity to launch our all new Motivo Tour walker by connecting directly with the dealers and allowing them to touch and feel the innovation in person,” says Knopow (pictured), who’s company will be represented at Booth #955. “This will be our first Medtrade as an exhibitor.”

Knopow and his business partner founded the company when their own parents needed walking aids, but everything on the market appeared “rudimentary” and medical looking. “We thought our parents deserved better,” says Knopow. “Looking at the ever-growing population needing these kinds of products, it seemed that we couldn’t be the only ones who thought this way. So we decided to put our collective 40 years of product design experience together to see if we could come up with something better—independence enabling products designed for people, not patients.”

Making their first trip to the Atlanta home of Medtrade, Milton O’Brien, DC, and Katie O’Brien hope to show attendees a new and better way to transfer patients with specially modified pants that feature handles to aid in crucial transfers. “Medtrade offers TransferPants [] a forum to market our new pant line with face-to-face feedback from health professionals and retail customers,” says Katie, business manager for San Francisco-based transferpants, makers of TransferPants. “Its a great opportunity to learn. We will be at Booth #2310.”

For Foad Monajem, CEO, Ormandy International, makers of FrontLine accounting software solutions, Medtrade is an opportunity to expand his business of two decades into the DME space. “We are joining Medtrade at booth #852 for the first time to expand our market [] in this industry,” he says, “and provide a sophisticated software solution to streamline operations of organizations that sell and/or provide equipment service maintenance and warranty tracking.”

Jim Abel, field sales coordinator, Therapeutic Dimensions/RangeMaster ( is making the trip to expand awareness and ramp up sales in his growing organization. “At RangeMaster, we design shoulder pulleys and other home exercise products,” he says. “We have one main reason to attend Medtrade [booth #2063]. We want more sales and exposure in the DME market.”

Providers who wish to register for Medtrade should CLICK HERE.    
• The full link for registration is
• Pricing for events can be found at

Exhibitors have already bought 96% of the floor space at the Georgia World Congress Center in anticipation of what could be the most important Medtrade in the event’s long history. For a complete list of exhibitors and/or additional information about the show, visit