Moving the HME Industry Forward


Medtrade Exhibitor Spotlight – Rebranding at The Allegiance Group

September 26, 2016

OVERLAND PARK, KS – The team at the Allegiance Group (aka A/R Allegiance Group) knew their clients were looking to create more sustainable business practices—for the health of their patients and their organizations. The private-pay patient billing and collections company went to work to complete interviews, surveys and focus groups to take a look at their own practices. They believe the effort paid off in their re-commitment to focus on purpose.

“We knew we needed to take a hard look at our self as well,” states Bruce Gehring, senior vice president, Allegiance Group (Booth #2328 at Medtrade, scheduled for Oct 31-Nov 3 at the Georgia World Congress Center in Atlanta. “Offering an all-in solution for collecting private pay revenue didn’t mean enough. We are unlike other private- pay billing and collection alternatives.

“Like our clients, it wasn’t just the bottom line we cared about,” he continues. “Our partners wanted to spend more of their time making a difference in the lives of the patients they serve. And we feel the same way. That’s why we spent hours, which turned into days, which turned into weeks, to fully revisit our purpose. And we re-discovered it.”

A fresh look and feel seemed the best way to show, and share, this purpose, as evidenced by the company’s enhanced Brand Anthem and Brand Purpose.

Brand Anthem – We see it every day. People who are driven to help change lives. Their tireless dedication inspires us. And reminds us we have an extraordinary calling to be their catalyst. To help spark their efforts to continue to touch millions of lives.

Brand Purpose – We are the spark that ignites possibilities. Possibilities to create richer lives for our clients and the lives they touch.