Moving the HME Industry Forward


Brightree Acquires Strategic AR Solutions

January 20, 2014

ATLANTA – Brightree LLC, a provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, has acquired Strategic AR Solutions, a provider of private-pay billing and collection solutions. Under terms of the agreement, Strategic AR will operate as a separate business entity and will continue to be led by Kevin Winkley, founder and CEO of Strategic AR.  

Strategic AR’s solutions include traditional mail, voice response and online capabilities to engage patients at the right time to collect payments faster. When integrated with the billing system of record, providers can further automate business processes and reduce the amount of time and effort associated with patient collections.

With this agreement, Strategic AR will continue to provide technology solutions and enhancements to its platform that benefit HME billing systems. For Brightree® customers, additional integration, such as the automatic posting of payments back into the billing system, will be made available.

“In the past, many home care providers have chosen not to pursue the patient portion of an order due to the manual-intensive business processes required to collect the amount owed,” said Dave Cormack (pictured), president and CEO of Brightree LLC. “With greater adoption of high deductible plans and an increase in private pay patients, we believe patient collections must become a critical component to every HME provider’s success in 2014. Based on these changing dynamics and increased demand from our customer base for a more tightly integrated payment solution, it made perfect sense for us to forge this deeper relationship with Strategic AR.”

According to Winkley, “Payment practices in the healthcare industry have changed dramatically during the past several years, and it is now more acceptable for HME providers to ask for the patient co-pay upfront and to have a patient’s credit card on file for re-orders. We felt it was the right time to align ourselves more closely with Brightree as the dominant software vendor in the HME industry, and we look forward to continuing to deliver first-class solutions and customer service to all of our customers regardless of their billing system.”

Brightree will again be at exhibiting (Booth #1018) at Medtrade Spring, scheduled for March 10-12 in Las Vegas at the Mandalay Bay Convention Center. The Spring version of the nation’s premiere HME trade show will feature several software exhibitors and educational sessions. CLICK HERE to register for Medtrade Spring.