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Medtrade Creates “Contract with Homecare”

May 14, 2008 - Source: Denise McClinton

Medtrade Creates “Contract with Homecare” To demonstrate its commitment to home medical equipment providers and manufacturers, Nielsen Business Media, producer of Medtrade and Medtrade Spring, announced last week at Medtrade Spring its Contract with Homecare.

“The contract is a renewal of our commitment to the industry,” says Joe Randall, senior vice president, Nielsen Business Media. “Nielsen Business Media and the entire Medtrade team are dedicated to homecare and are making changes that will meet the needs of the changing market.”

The Contract with Homecare includes 10 points that focus on restoring accountability and ensuring attendees and exhibitors receive a return on their investment in Medtrade and Medtrade Spring and states:

The contract reads:

As employees of Nielsen and representatives of the Medtrade brand of products, we propose to change the current state of our industry and our trade events.

That is why in this era of evasion and posturing by our government as it relates to competitive bidding and vague promises by other “solution providers” to build a better mousetrap, we offer instead a detailed, but simple, agenda for renewal of our commitment to the homecare industry: A written commitment with no fine print.

To restore accountability and end this past cycle of negative thinking, as we leave Medtrade Spring 2008, we propose the following reforms, aimed at restoring the faith of all of us involved and invested in the homecare industry:

1. Address current needs through more focused education, both face to face and on line, with an emphasis on competitive bidding, reimbursement, accreditation, and diversifying revenue streams through retail opportunities.

2. Identify future opportunities and develop an educational focus to meet that need.

3. Financially and physically support industry efforts to curb competitive bidding. Participate in and help finance lobbying efforts to demonstrate the value of the home healthcare industry. Focus on industry unity through networking, grassroots efforts, and visibility in Washington, D.C.

4. Explore ways to provide new revenue sources for HME providers through managed care, private pay, and retail options.

5. Strengthen the shows by adding enhanced accreditation central, a competitive bidding resource center, a retail redesign center, and more.

6. Provide a better return on investment for exhibitors/marketers by a return to dedicated exhibit hours, especially at the beginning of each show day. Stage Medtrade in Atlanta and Medtrade Spring in Las Vegas.

7. Present opportunities for our constituents to provide products and services for a growing, aging population through education, enhanced buyer/seller opportunities, and research using the vast resources of The Nielsen Company.

8. Provide a new venue/event in Washington, D.C. in cooperation with AAHomecare to include a legislative roundtable an educational opportunity, and a business forum for providers and manufacturers.

9. Provide the best service and return on investment for our exhibitors, attendees, and association partners.

10. Listen to our constituents’ wants and needs and react quickly and decisively.

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