MK Battery and Medtrade will sponsor a consumer advocacy pavilion, promotion, and programs—bringing HME industry and consumer stakeholders together to foster strategic legislative, fundraising and other initiatives.

"We are taking the third year of our successful ‘Power for Funding’ campaign to the next level,” said Wayne Merdinger, VP of Business Development and International Sales for MK Battery, when announcing the company’s major new home medical equipment (HME) industry initiative, in cooperation with Medtrade. “Our mission this year is to take our fundraising efforts to record heights while uniting the HME equipment community with relevant consumer advocacy organizations. We are hopeful that these combined efforts will create powerful synergies to help move the bar on critical legislative issues that impact the industry-- from product manufacturers to providers, and ultimately to the individual consumers whose access to affordable home healthcare products and services is being threatened.”

Over the past two years, MK Battery’s “Power for Funding” initiatives have raised nearly $150,000 for industry and trade organizations, such as The National Coalition for Assistive and Rehab Technology (NCART), The National Registry of Rehabilitation Technology Suppliers (NRRTS) and The American Association for Homecare (AAHomecare) to help advance their advocacy and lobbying efforts in support of the HME community, both businesses and end-users alike. To kick-start the fundraising activity, MK Battery is contributing $50,000, most of which will be donated equally to the participating consumer groups.

“As legislative challenges continue to plague the HME industry, the need to unite all stakeholders, including consumer groups, has never been more critical,” said Kevin Gaffney, Group Show Director for Medtrade. “We are happy to provide the Pavilion exhibit area, where the industry’s leading advocacy organizations and some of the most prominent HME relevant consumer non-profits will be able to share ideas while networking with industry providers and manufacturers.” Amy Blackmore, VP Sales & Marketing for United Spinal Association, agrees. “It is an opportunity to show Medtrade attendees how their support helps us bring programs to consumers with disabilities,” she says, “providing them with education and guidance on how they can advocate for products that meet their needs.”

Would you like to donate?

Power for Funding Coffee Reception & Donation Presentation
Wednesday, October 17 • 10:00 am - 11:30 am

Medtrade, in cooperation with MK Battery and their Power for Funding initiative, will sponsor an advocacy pavilion, bringing HME industry and consumer stakeholders together to foster strategic legislative, fundraising and other initiatives. The pavilion’s mission is to take fundraising efforts to new heights while uniting the HME community with relevant consumer advocacy organizations. MK Battery invites you to join them on the expo floor on Wednesday, October 17 at 10:00 am for a coffee reception where participating advocacy groups will be presented with donations.