Designed for first time as well as long time exhibitors, the Medtrade Ambassador Program helps guide you through all of the steps necessary to have a successful exhibiting experience.  Our expert team will contact you, answer all your questions and set up a plan customized to help you reach your goals and objectives.
 
Medtrade has formed a strategic alliance with Emerge Sales to offer exhibitors complementary services designed to help you generate more and better leads, assist you with developing your tradeshow success plans and help you learn how to quickly and effectively close your sales from leads generated at the show. Get customized sales and marketing assistance from Emerge. Contact Mike Sperduti at 888.409.0099 or info@emergesales.com.

EXHIBITOR EDUCATIONAL RESOURCES

Live and On-Demand Webinars

Medtrade D3 Trade Show Success Series
The Medtrade D3 (Discover – Develop – Deliver) Trade Show Success Webinar Series is designed to make it easy and convenient to get information and tips from experts to increase your ROI and lead to better success and more sales.  Hosted by industry experts Mike Sperduti and Bill Klein of TLC’s The Little Couple, this on-going webinar series is designed to provide you with scientific facts, lead generating ideas and cost saving tips to improve your ROI at Medtrade.
 
View these previous 2011 Webinar sessions:

Getting Noticed and Getting Leads – The Keys to a Successful Medtrade Experience

Plan and Save – How to Reduce Your Show Expenses by 25%

A Lead is Like a Doughnut – Why You Need to Follow Up Fast!

View these 2010 Webinar sessions:

Discover The Answers to Six Key Questions

Develop Your Trade Show Team – It’s Showtime

Deliver Qualified Business Opportunities to Your Sales Force

Medtrade will be bringing additional educational opportunities and webinars throughout the year.  If there is a particular topic you would like to see addressed please let us know.  E-mail Kevin Gaffney with your suggestions and comments.

Upcoming Webinars

Access important exhibiting information, learn the importance of consistent marketing messages and build your skill sets with three easy 20 minute sessions that are designed to reinforce your exhibitor knowledge and build sales.
 
Mark your calendars! There will be five live sessions leading into Medtrade 2011:

June 21
July 17
September 37
Ocobter 18
November 7 (post-show follow-up)

ADDITIONAL RESOURCES

Healthcare Convetion & Exhibitors Association presentation, "Getting the Most out of Your Exhibiting Efforts"

Websites

http://hcea.org/

http://www.exhibitoronline.com/

www.TSNN.com

www.ceir.org

www.tsea.org

Glossary of Tradeshow and Event Industry Terms
http://www.exhibitoronline.com/glossary/index.asp

International Association of Exhibitions and Events Display Rules and Regulations

Exhibiting Tips

http://www.exhibitoronline.com/tips/index.asp

http://www.inc.com/magazine/20070601/salesmarketing-marketing.html

Exhibition Statistics

The use and value of face-to-face can take on many facets. The information below offers insight into the attitudes of attendees and exhibiting companies on the value of face-to-face interaction.

• 76% of attendees rate face-to-face interaction with potential vendors and suppliers very or extremely important in performing their job.
• 87% of exhibitors rate face-to-face interaction in marketing their company’s products or services to prospects very or extremely important in performing their job.
• 69% of attendees rate interacting personally with industry or professional colleagues and associates very or extremely important in performing their job. Thus networking is an essential element of job performance.
• 71% of attendees have also attended one or more private or proprietary vendor events. As such, private and proprietary events compete with exhibitions for attendees’ time.
• 52% of exhibitors also exhibit in business partner or other vendor events.
• 47% of exhibitors produce one or more of their own events.

Source: Center for Exhibition Industry Research, “Use and Value of Face-to-Face”

For additional Information and assistance please contact Medtrade staff:

Show Director
Kevin Gaffney, CEM
Phone: 800-241-9034 x 5446 or 770-291-5446
kevin.gaffney@nielsen.com

International
Tad Munroe, Sales Manager
Phone: 800-241-9034 x5445 or 770-291-5445
Fax: 770-777-8710
tad.munroe@nielsen.com

Companies A - G
Kari Nylund, Account Executive
Phone: 800-241-9034 x5444 or 770-291-5444
Fax: 770-234-5203
kari.nylund@nielsen.com

Companies H - Z
Dena Pickard, Account Executive
Phone: 800-241-9034 x5406 or 770-291-5406
Fax: 770-777-8699
dena.pickard@nielsen.com