MEDTRADE MONDAY KEEPS THE HME INDUSTRY CONNECTED!

It’s been a long time since the DME industry enjoyed a business climate of quiet stability. Unfortunately, those days are still a long way off. Now, more than ever, providers are looking for relevant news, ideas and information and the Nielsen company has responded with Medtrade Monday.

Started on a trial basis in September 2011, Medtrade Monday joined the fray and immediately made an impact. With a vast and expanding e-mail list, the newsletter has quickly gained a reputation for relevance, fairness, accuracy, and even a bit of inspiration.

Medtrade Monday is the only weekly e-newsletter to feature a regular column of legal analysis from industry veteran Jeffrey S. Baird, JD, chairman of the Health Care Group at Brown & Fortunato. Former editor of HME Today, and longtime industry freelance writer Greg Thompson, is the editor of Medtrade Monday.

With an established and trusted team in place, along with an attractive layout, Medtrade Monday represents an outstanding opportunity for advertisers to reach a growing and dedicated group of readers. The Medtrade name sets this newsletter apart, and first-class content keeps readers coming back. 

Statistics & Advertising Opportunities

• Reach more them 30,000 qualified buyers
• Medtrade Monday allows industry professionals to stay connected with the latest news and information regarding the home health care and home medical equipment industries.
• Medtrade Monday has performed well above industry standards.
• Industry average click rates for a 728x90 range from .08-.09% depending on creative type.
• Medtrade Monday’s exclusive advertisement is averaging 0.5-0.59% click rates per newsletter, which is nine times higher than industry averages.
• Exclusive top and bottom 728x90 banner ad on email newsletter, as well as top banner ad on the Website landing page when linking to stories from newsletter

 
Contact your Account Executive for more details and package options.

International
Tad Munroe, Sales Manager
Phone: 800-241-9034 x5445 or 770-291-5445
Fax: 770-777-8710
tad.munroe@nielsen.com

Companies A - G
Kari Nylund, Account Executive
Phone: 800-241-9034 x5444 or 770-291-5444
Fax: 770-234-5203
kari.nylund@nielsen.com

Companies H-Z
Dena Pickard, Account Executive
Phone: 800-241-9034 x5406 or 770-291-5406
Fax: 770-777-8699
dena.pickard@nielsen.com

Show Director
Kevin Gaffney, CEM
Phone:  800-241-9034 x 5446  or  770-291-5446
kevin.gaffney@nielsen.com