Advertising, Marketing, & Sponsorship
Pre & Post Show: Before and after the show, reach thousands of HME/DME buyers through Medtrade.com sponsorships or the Medtrade Monday e-newsletter sponsorships.
At the Show: Maximixe brand impressions with Medtrade's captive audience of home healthcare providers and suppliers. Stand apart from your competition and get noticed.
Medtrade Connect: Making a great first impression is made easy with Medtrade Connect. Put your brand and product messages out to the thousands of HME/DME industry decision makers before the show begins.
Print Advertising Opportunities
Medtrade Show Dailies
Hot off the presses! Each morning at the show, attendees seek out the Show Daily filled with stories and happenings at Medtrade. Capture their attention and draw them straight to your booth by advertising in the must-read publication. Contact Rick Rector at HME News for more information: (207) 846-0600.
Medtrade Show Directory
The show directory is the most read resource at the show. It's the first thing attendees read when they arrive at the show, it is looked at numerous times during the show and is used for reference after the show! Make an impact each time it is in an attendees hand by advertising in the Medtrade Show Directory. Please contact Shannon Benjamin at (678) 904-4441 for more information.
- Medtrade 2016 Advertising, Marketing, & Sponsorship Brochure
- Countdown to Medtrade Newsletter - goes to all registered attendees
- Advertising & Sponsorship Graphic Upload Process
Maximize the return on your investment by contacting your Medtrade account executive today!
Companies A - H, #
York Schwab, Account Executive
Dena Pickard, Account Executive
Attendees rely on the Medtrade website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company's website in a highly visible position on the official show website.
|Ad Unit||Size (Pixels)||One Month||Three Months|
|Top Banner||728 x 90||$2,500||$2,000/month|
|Top Side||300 x 250||$1,500||$1,000/month|
|Bottom Side||300 x 250||$1,000||$750/month|
|Bottom Banner||728 x 90||$1,000||$750/month|
|Medtrade Countdown Clock||234 x 60||$1,000||$2,500|
This weekly e-newsletter is delivered to approximately 15,000 HME professionals every Monday. This is a year-round opportunity to position your company and products in front of your target audience. Contact your account executive for more information.
|2016 Averages (through June)|
|*Industry Benchmarks: Open Rate 14%, Click Rate 1%, Effective Rate 9%|
Countdown to Medtrade e-newsletter
In the weeks leading up to the show, Medtrade will send attendee updates to all of the Medtrade pre-registrants. Each edition will highlight important show news along with exhibitor features. It’s the perfect opportunity to showcase your products, company and exhibit location.
Edition 1 (four weeks prior): 31%
Edition 2 (two weeks prior): 35%
Edition 3 (one week prior): 29%
Edition 4 (two weeks post): 22%
Turnkey Postcard Program
Invite your customers and prospects to visit your booth at Medtrade! Promote your brand/products, invite buyers to schedule meetings, visit your booth, order show specials, and buy. There is an option available to mail to pre-registered attendees as well. Printing, postage and mailing included. Learn more at MedtradeDirect.com.
+ additional costs may apply, i.e. production
* supplied by sponsor
Medtrade has an exciting new mobile app, which means an exciting new sponsorship opportunity for you! Attendees will be using the app as a pre-show planning tool and then at the show to utilize the schedule, navigation, and powerful search options.
There’s not much happiness when it comes to audits – unless you’re figuring out how to navigate them. We’re making it fun by giving attendees that opportunity, and a chance to meet with experts at a relaxed networking reception. Sponsor this cocktail, networking, and Q&A trifecta as it makes its debut at Medtrade (event at Medtrade Spring was packed and attendees lingered well past closing time!)
Become the exclusive sponsor for all attendee badges. Have your name/logo printed on the front of thousands of attendee badge holders. Imagine the number of impressions your company can make! (photo shows lanyard, not included).
Be included as a sponsor of the official Medtrade Beer Garden to be held on the show floor. Drive attendees to your booth by being one of the exclusive few to have complimentary drink tickets.
With over 80 sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure.
Display your brand utilizing the glass doors and windows along the shuttle bus drop-off/pick-up area of Building C of the GWCC.
Investment: $500 per window/door
These high-traffic areas offer maximum exposure for you to graphically display your brand or products.
Investment: $2,000 each
Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Any way you use them, the floor decals will stand out as attendees navigate through the show.
Have your staff pass out promotional materials to all attendees as they enter Medtrade! This is an exclusive sponsorship.
Investment: $3,000 per day
Branded hotel key cards distributed to all attendees staying Medtrade partner hotels!
The biannual Innovative HME Retail Product Awards (sponsored by HomeCare magazine) honor HME products that are particularly suited for retail sale. The purpose of the competition is to promote and recognize products that contribute to providers' bottom lines though cash sales.
Entries will be judged on criteria that includes their contribution to the quality of life enhancement they will provide to the users and how well they would work in a retail environment.
Attendees will listen to presentations from the top eight products' manufacturers (selected by panel of judges) and a retail panel discussion of these products. They will then cast their vote to crown three winners.
Showcase your newest products and innovations to attendees as they cast their vote for Providers' Choice awards. If you have a new product and aren't in this pavilion, you're missing exposure--90% of attendees will visit the New Product Pavilion (sponsored by HomeCare magazine).
Product(s) must have been introduced no more than 12 months prior to event.
Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Your logo will be carried throughout the expo hall by thousands of attendees.
Be the only one to have your company’s name/logo draped around the neck of every attendee, speaker, and exhibitor. Send us your company branded lanyards, which we will then distribute at show site registration. (photo shows badge holder, not included)
Have your company displayed before a captive audience by being a sponsor of the Medtrade Power Lunch. The session will consist of interactive round table discussions on industry “hot topics” moderated by experts in each field and lunch will be provided to those in attendance.
Have your company name be the first thing attendees see as they enter the exhibit hall to register. As the exclusive sponsor, you will receive company name/logo recognition on all Medtrade registration kick panels. This is a great opportunity for you to increase traffic to your booth.
Place your company name/logo on all registration pens, one of the first places they visit upon arriving at the show. Leave a lasting impression as attendees will hold onto these pens all year round.
While attendees are shuttled between the GWCC and their hotel, they’ll see your brand and message the entire ride, both inside and out.
On-Site Promotional Signs
As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on the show aisle sign. Make your booth location be visible to all attendees.
Exclusive Sponsor for all signs: $7,000 (book by July 17)
Make a lasting impression on attendee’s minds after they enter the GWCC. Have your company banner hang in a prominent location. Locations are determined based on traffic flow and production costs vary depending upon location.
Announce your company’s presence and direct attendees to your booth with these impressive modern sign structures. Standing almost 12 feet tall and located where all attendees must pass by, your sign won’t be missed!